Web Content (Proofreading, Copy Editing, & Copywriting)
Let's face it, creating good quality web content is not an easy task. Many clients have successfully created their own web content, but found the process to be very frustrating and time consuming. Other clients found the process to be less frustrating, but no less time consuming. Looking back, both groups of clients sometimes wonder if their time would have been better spent concentrating on running their business while we concentrate on running ours – which is to make your web content as good as or better than the web content on your competitors' websites. Why put all your energy into building a successful business, only to have someone else do a better job of showcasing their business on the internet and end up taking hard-won customers away from you? Doesn't sound very appealing to us either, which is why we encourage you to take advantage of our proofreading, copy editing, or copywriting services.
Proofreading
$150 per page
(up to 500 words)
Proofreading
Proofreading or light copy editing consists of carefully reading your web content for possible misspellings, common grammatical errors, incorrect word usage, and improper punctuation. For web pages exceeding 500 words, you will be billed at a pro-rated rate of $10 per 100 words of additional content.
Copy Editing
$150 per page
(up to 500 words)
Copy Editing
Copy Editing consists of proofreading plus a more thorough examination of the structure, logic, and internal consistency of your web content. Words may be replaced and sentences rewritten or moved around to present your ideas in a clearer or more appealing manner. For web pages exceeding 500 words, you will be billed at a pro-rated rate of $30 per 100 words of additional web content.
Copywriting
$300 per page
(up to 500 words)
Copywriting
Copywriting consists of creating new web content or extensively rewriting existing web content. New web content can be created using marketing materials that you already have, new ideas that you send us in written, verbal, or video formats, and our own independent research on your industry and visits to your competitors' websites. For web pages exceeding 500 words, you will be billed at a pro-rated rate of $60 per 100 words of additional web content.
If the Tresa Group is building your website, one of our copy editors will review the web content that you provide us for grammatical mistakes, incorrect word usage, and misspellings at no additional cost. We encourage you to take advantage of this free offer. Consider the following web text example:
“Our customers consistently rank us higher then any of our competitors in customer satisfaction when filling out there questionnaires.”
If you were relying on Microsoft’s Spelling and Grammar Checker to make sure that this statement was written correctly, you would be disappointed to find out that it failed to find two common grammatical errors. Our copy editors, on the other hand, would correctly change “higher then” to “higher than” and “filling out there” to “filling out their.”
Research has shown that websites with grammatical mistakes, incorrect word usage, and misspellings are thought to be less credible than websites without such shortcomings. Stanford University’s three-year study on website credibility found that even the smallest typographical mistakes adversely affected a site’s credibility.
Granted, it is unlikely that very many of the prospective customers looking at your website will be professional copy editors or former college english majors, but the odds are very high that each prospective customer looking at your site will remember a few grammatical rules from school. What will that customer think if your web text violates the one or two rules that he or she remembers?
Click here to find out why some companies do copy editing and others do copyediting